How a Florida Liquor License Can Help Boost Sales

Can’t get people to show up at your establishment? Having trouble increasing sales? A liquor license may be the solution you’ve been looking for. 

Locations like bars and restaurants can benefit from a liquor license because it’s known to boost sales. Liquor licenses have been known to increase the value of a business, and many small businesses use them for this reason. They can also be used as a marketing tool to attract customers or to create a warmer environment. Simply put, when people go to a place to have a good time, they want to have a lot of “options”.

1. A Business With a Liquor License Is More Accessible

A liquor license is a valuable commodity because it makes a store more accessible to consumers who may not visit unless they can drink on site. A few examples of stores that could benefit from liquor licenses include bars, restaurants, nightclubs, art galleries, and entertainment venues. A liquor license would allow them to sell beer,  wine and full liquor alcoholic beverages on top of their regular services in these cases.

2. A Business With a Liquor License Is Fun

The presence of full liquor bar service may make people more likely to go out to a business and stay there. The availability of adult beverages creates a fun atmosphere that leads to increased sales. Groups of friends or families typically enjoy spending time at an event or restaurant where they have the option to let loose and relax while in a social environment. Keeping your customers comfortable and happy is the easiest way to ensure great sales.

3. A Business With a Liquor License Is More Exclusive

Some people want their businesses to be associated with success, exclusivity, luxury, and other desirable outcomes. Cocktails are a great way to boost this aspect of your business. When people see that other consumers are buzzing about an establishment, they too will choose to visit there because it gives them the chance to experience the same lifestyle. If people perceive an establishment as upscale and elite, it will also charge higher prices for what people get from them, which spells more success for the business owner.

4. A Business With a Liquor License Builds Relationships

Customers want to keep coming back to a place with many other offerings than just food. If people have the option of having a drink with their meal, they will continue to patronize your restaurant. Especially if you have a niche with your specific type of restaurant, people won’t go elsewhere when your place is unique and has a wide variety of offerings.

5. A Business With a Liquor License Has More Potential

When customers see what you can offer them, they will be willing to pay more for their meals. In addition to greater profits from food sales, establishments with liquor licenses can also increase their prices. For example, a special events venue can charge an additional fee on top of their regular catering cost in order for guests to drink alcohol inside the venue. 

Business owners can even encourage patrons to order something from the bar or a lobby area where they can consume adult beverages while waiting for company or before enjoying their meal.

6. A Business With a Liquor License Is Great for Networking

One of the best things about owning a bar or restaurant is the chance to meet people from all walks of life. When you create a unique space where people can come together, you’ll find that they aren’t just patrons – many become good friends.

Owners with restaurants or bars can take advantage of their place in local society by hosting business-related events, fundraisers for charities and other organizations, as well as personal celebrations. Having a bar or restaurant that offers adult beverages often encourages customers to return. Customers want to come back because they know they can have fun while enjoying delicious meals whenever they attend an event hosted by your establishment. 

You don’t have to be everywhere to expand your network. You can start right in your own establishment by letting your network come to you.

Know Your Liquor License

There are different types of liquor licenses available for each type of purpose. In some instances, if the business has a beer and wine package sales license only, it does not allow patrons to consume alcohol on the premises. Knowing the correct type of liquor license to apply for is the first step. Obtaining a liquor license can be a complex and expensive process, but it doesn’t need to be – our professional services can help you with this.

Get Started Today

Whether you’re planning an event or starting a new bar and restaurant venture, Liquor License Professionals can help you every step of the way.

With over 30 years of experience in the liquor license and hospitality industries, it’s safe to say our team knows the ins and outs of Florida liquor licenses and the hospitality industry.

Our direct experience in the hospitality industry can help your business start turning a profit from your liquor license this year. We always strive to help business owners create the business they’ve envisioned by giving them the tools they need to succeed.

For more information about what we offer, contact us by calling (321) 274-7104 or (386) 222-9668. You can also reach us by sending an email to info@liquorlicenseprofessional.com. We look forward to hearing from you!